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News Release


Sarah Townes named Gander Mountain VP of Marketing


ST. PAUL, MN, February 13, 2015 --- Gander Mountain, the nation’s largest and fastest-growing network of outdoor specialty stores, announced today the addition of Sarah Townes to the company’s executive team. Townes has been named Gander Mountain’s Vice President of Marketing, and officially joined the company in early February.

“We are excited to welcome Sarah to the Gander Mountain team and we will benefit greatly from having her experience and expertise in the fold,” said Mike Owens, Gander Mountain’s President and Chief Operating Officer. “Sarah joins us at a time of unprecedented growth for the company, and we look forward to her contributions as we continue to grow the Gander Mountain brand.”

Townes brings to Gander Mountain 16 years of integrated marketing communications experience, developing business and brand-building marketing programs and successful advertising campaigns. She comes to Gander Mountain from Sears Holdings Corporation in Chicago, where she was Director of Marketing. Previously she was with Minnesota-based Caribou Coffee as their Director of Brand Development and Communications.

With Gander Mountain, Townes will report to Derek Siddons, Executive Vice President of Store Operations, E-Commerce & Marketing. She will oversee Marketing, Brand Development, Events and Social Media, including the grand opening celebrations for new stores, which have become notable community events in many new Gander Mountain markets.

“We are taking a look at our plans for new store openings, what we do and how we can take that to the next level, to really connect with the communities we are entering,” Townes said. “We enjoy being that one-stop shopping destination for outdoor lifestyle products, so this is a really great opportunity. We love it when people are lined up at the door whenever we’re coming to a new market.”

Founded in 1960, Gander Mountain is in the midst of a sizable expansion, with more than 40 new stores opened since 2012.

About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, MN, is the nation’s largest and fastest-growing retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has launched a national campaign encouraging responsible firearms ownership – take the Responsibility Pledge at and use the hashtag #responsibilitypledge in social media to raise awareness. Gander Mountain has 154 conveniently-located outdoor lifestyle stores in 26 states. For the nearest store location call 800-282-5993 or visit Gander Mountain is also the parent company of Overton’s (, a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.