Baits & Lures

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Baits & Lures

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Fishing Lures

Be prepared for your next fishing trip with fishing lures and bait from Gander Outdoors! Whether you're looking forward to your annual fishing excursion, you're fishing every day from your boat, or you only go occasionally make sure you've got the fishing lures you need. 


We have a huge selection of fishing lures to choose from, with a great variety of high-quality options. No matter what kind of fishing you're doing, we've got something for you!


We carry a great variety of fishing lures, like crankbaits, soft plastics, topwater, swimbaits, jigs, wire baits, and spoons. You can also filter for exactly what you need, by category, color, brand, price range, ratings, and bait length. 


We carry fishing lures from brands you know and love, like Berkley, Booyah, Zoom, Yum, Strike King, Roostertail, Rapala, Northland, Johnson, Heddon, and more!


Avid fishermen love shopping at Gander Outdoors because of our online price match guarantee as well as our rock solid 90-day money back guarantee. Your satisfaction is our highest priority, so if for some reason you’re unhappy with your fishing lures, simply ship it back for a full refund.


Our dedicated customer support staff of fishing experts are trained to help answer any questions you might have about fishing lures and bait and can quickly assist you in finding any product you’re looking for.


Going on an ice fishing trip soon? We offer a wide variety of shipping options including FREE ground shipping on orders over $99 and 1-day air shipping as well so you can get the fishing lures you need without having to wait days or weeks like other known retailers, so you can get out on the lake quicker.


Our Online Price Match Guarantee supports a variety of the most common fishing lure brands and products.